Podcast # 1: Elements of Design

What does it take to create good graphic design?

Requires a understanding of the elements and principles

What is the difference between elements and principles?

Elements-the actual thing added to the design

Principles- tells how we should organize elements on a screen

Name the six (6) elements of design.

Line, shape or form, space, texture, value, color

What can lines aid in, when alone or combined with  other lines or shapes?

Readability, appearance, and message of a design

Which lines suggest a feeling of rest? Why do you think?

Hortizontal line bc it reminds to of clean and cut and relatess to gravity

Vertical lines communicate a feeling of what? Why do you think?

Loftiness bc they look like curves

What lines suggest a feeling of movement? Why do you think?

Diagonal bc it is unstable

Soft, shallow curved lines suggest what? Why do you think?

Suggest comfort bc it is used in vericals

These lines suggest confusion and turbulence? Why do you think?

Curved lines bc they are everwhere

What element defines a specific area of space?

Shape or form

What is the difference between two dimensional shapes and three dimensional shapes?

2D- width and height

3D- width, depth, and height

Describe the difference between geometric shapes and organic shapes?

Geometric shape- are structured often symmetrical shapes

Organic shapes- are found in nature

What are abstract shapes?

Abstract shapes- are stylized or simplified verisons of natural shapes

Which basic shape projects an attitude of honesty or equality?

square

What do triangles suggest?

action

Circles convey feelings of what?

Feeling of protection

Describe positive space and negative space?

Positive space- refers to objects used in a design

Negative space- refers to the shapes around and better the object

What is texture?

Can refer to the actual surface in the design and you can feel it

Incorporating texture into a design can help do what?

Create a feeling of richness and in depth

What is value?

Is the degree of light and dark in a design

What is another name for value?

tone

What can the element of color do when incorporated into a design?

Convey moods, create images, and identify objects