The Creative Process

Creative Process- a series of steps repeated every time you design something


Why is this process important?
1) improves consistency 
2) ability to plan and time your work
3) raise the quality of your work
4) communicate more effectively and in a more professional manner 


Steps to The Creative Process
1) RESEARCH- to understand the audience, get online, look at magazines, listen to music, pay attention to the world around you, whatever you need to get inspired.
2) BRAINSTORM/INSPIRATION- striving to be unique and innovative while still following the current trends, ensure a fresh and creative approached (come up with adjectives or phrases that best describe your project, ask yourself some questions.. what kind of message am i trying to communicate? who is my audience? what am i trying to tell the audience? what kind of color/style will work for this audience?)
3) SKETCH
4) EXECUTE- implementing our ideas. pulling all of your research, brainstorm, sketches together. 
5) CRITIQUE AND REVISE- take a step back (literally) and look at your design with an objective eye. Does the design look good? Does it fit the principle that is being used?