Define principles of design?
Concepts used to arrange the structural elements of a composition
What do the principles of design affect?
The expressive content or the message of the work
What is the principle of repetition?
repeating some aspect or element of the design throughout the entire document
Describe ways that the principle of repetition helps the composition/audience?
helps to unify and strengthening tying together separate parts
What are ways that you can incorporate repetition into your designs?
thick lines, bold font, design elements
What should you avoid when working with repetition?
Not repeating so much that it becomes annoying or overwhelming
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
the relative size and scale of the various elements in a design
How can the principle of proportion/scale be used as an attention getter?
appears to be friendly and comfortable
What is the principle of balance?
Distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
large elements look heavier than smaller elements
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
creates a secure safe feeling and a sense of solidity
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
occurs when the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
stressing a particular area of focus rather than the maze of details of equal importance
What happens to a design that has no focus?
Nothing stands out.
What is a focal point and how is it created?
area where the eye tends to go first
How many components of a composition can be a focal point?
one
What ways can emphasis be created in a design?
sudden change in direction or contrasting the primary element with 5 subordinate
What is the principle of unity?
the wholeness of a composition
What three ways can unity be obtained?
1. Put objects close to one anther in a composition
2. Make things similar
3. Direct vision by a line that travels around the design
What is the principle of variety?
pertains to differences and diversity its what makes a work of art interesting
What ways can a designer add variety to a design?
vary color, texture and shapes
Why is it important to find the right balance between unity and variety?
Too much unity can be boring however too much variety can look chaotic
What is figure?
a form or shape is naturally perceived and its the part of a composition that we pay attention to.
What is another name for figure?
positive space
What is ground?
The surrounding area around a figure
What is another name for ground?
Negative Space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
can add interest and subtlety to an image
Why must a designer consider the composition as a whole?
makes the image look clear
What is the principle of rhythm?
continuity recurrence or organized movement in space and time
How is rhythm achieved?
through the orderly repetition of any element, line, shape, value, or texture
What three ways can rhythm occur in a design?
1. Intervals between the elements
2. A sequence of shapes through a progression of steps
3. Deliver the message by controlling the viewer's eye movement
How does rhythm help a composition/design?
add "life" and interactions
What is the principle of contrast?
occurs when two relates elements are different
How can contrast help a design?
can draw the viewers eye into the piece and help guide the viewer through it.
What is wrong with having too much or too little contrast in a design?
to much becomes boring and too little can be confusing
What is the key to working with contrast?
to make sure the differences are obvious
What are some common ways of creating contrast?
creating differences in size, value, color, type, texture, shape, alignment, direction and movement
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