Assignment 17: Research and Inspiration

Research:
During this assignment we are making a combination mark/logo design, i choose to make a logo for, "Pear Incorporated."


Logo Design- a name designed for easy and definite recognition, especially one borne on a single printing plate or piece of type. (freedictionary.com)

"Pear Incorporated" thoughts
- apples
- cherry's
- pears
- fruit baskets
- fruit basket catering company
- fruit on a plate
- a chef's hat with a face in the figure and ground
- fork going into a pear
colors?
- green and white?

What is new in the logo design of food lately?
- many designs that i saw on the internet on food design contained several areas of both positive as well as negative space.
- some have pictures of the place that there food originated from in the background

- some have a assortment of words that makes reading it more interesting and draws you in 

- some have the design and name of the company intertwined meanwhile others have the design and the name separate

Pantone (PMS) Colors?

- Pantone 17-1463 is the color of the year

- Pantone 14-0116

- Pantone 13-0759

- Pantone 19-3953

- Pantone 18-3628

- Pantone 14-5420

- Pantone 18-1210

- Pantone 16-1120

Inspiration:

This design I like because it is simple and only idolizes two different colors that are significant to this particular culture. 

These colors are known for drawing people into a store because these colors make you hungry and these maybe good colors to use because of that fact.

I like the way this designer used the chef and made the chef the main thing then had the words or name of the company surround that part.