Assignment 18: Research and Inspiration

In this assignment we are idolizing the logotype form which are known as wordmarks. Wordmarks being logos that only use the name of the specific company.
- we were given three different choices of different companies that we could make a design out of they were called "In Focus Photography", "St. Henri Hotel", and "Mimi's Flower Shoppe."

Ideas
- making the top part of the design the main focus of words then the second line the other word in a different font and size
- Maybe for one use relatively dark pantone colors for the In Focus Photography (need to research new colors that people are using in this field.
- maybe create a border around the letters somehow

Research Colors
- Red PMS 485
- dark grays
- baby blue colors
- a light yellow

Industry Trends
- using the handwriting font
- a more modern font
- they utilize the different spaces and the figure/ground

Inspiration:




I like this logo because it has a fun feeling towards it with the font and the way it looks like you could just touch it if you wanted to do so also the color used makes it fun to look at and it draws the viewer in the picture.


I love how in this particular photo they use the element of allusion of making something look one way when in actuality it is another way and does not come out like that.


I like how in this logo design they played a trick on words and the "e" looks like it could have been a heart instead of an "e" that you see and believe is there, maybe i can idolize that within my design.