Logotype

Logotype
a graphic mark commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition also known as LOGO

-industry in 18th and 19th century contributed to the making of the typography that led to logotype.
-in the 1950s a commercial movement in the us began and the new generation of graphic designers was created.
-logos proved to be successful in the era of mass visual communication used with television, printing technologies as well as digital innovations
-LOGO design is an important area of graphic design and one of the most difficult to perfect.


LESS IS MORE...
real people in real life situations do not stare at and analyze logos, they just "see" it and a quick glance will not be enough to get all the details in a complex logo, needs to be simple but have enough personality that it stands out in a crowd
-modernism made a logo simple and reconcilable

5 Principles of Effective Logo Design
1) Simple- simplicity makes a logo easy to recognize and memorable. Good logos feature something unexpected or unique without being "overdrawn" KEEP IT SIMPLE.
2) Memorable- make the logo so that it is memorable no matter what. when someone sees it
3) Timeless- Will it still be effective in 10 or 20 years? Will yours stand the test of time.
4) Versatile- Make sure your logo will look good on a teeshirt, printed out, post card, business card looks good on EVERYTHING. Most logos are made in Illustrator
AS THESE QUESTIONS..
IS IT IN ONE COLOR? 
IN REVERSE COLOR?
THE SIZE OF A POSTAGE STAMP?
AS LARGE AS A BILLBOARD?
5)Appropriate- design for your client not for yourself.

COLOR
Spot Color: 
method of specifying and printing colors in which each color is printed with its own ink. only contains only one or three different colors, but it becomes prohibitively expensive for more colors.
Pantone Matching System (PMS):
A system by a company called Pantone. EVERY printer in the world uses this source/type of ink.
Choose your colors wisely because...
- color plays an important role in logo design. color can illicit different feelings and emotions from the audience.
- interpretation of color may vary depending on age, gender, and cultural demographics. colors also tend to follow tends, just like fashion.
- so a new vibrant company may want to follow current trends, whereas a bank may choose to stay with conservative colors.
- keep color palettes to usually 1 or 2, 3 only if you have a good reason for it.

Combination Mark- logo or design with text or some type of visual


Iconic/ Symbolic
Symbolic is more abstract (like icons at the beginning) nike is a great example for this one.

Wordmark/Lettermark- logos that only have text wordmark has full company name and lettermark has only initials.